We combine consumer behaviour analysis with effective design solutions
From Data to Design
We combine scientific research in behavioural economics and consumer behaviour analysis with design solutions. More specifically, we specialize in brand development, neuromarketing and unboxing experience design. For our clients, we provide a unique set of skills to bridge data, technology and creativity. We strive to create unique solutions that work for you.
Eye Tracking and heatmap analysis is a crucial research method for understanding how consumers interact with your product. We analyse your products individually and in stores, create reports, develop creative strategies, and design solutions. Our aim is to help you increase your product sales, enhance your brand awareness, and to achieve your business objectives by providing better designed products.
With shelf after shelf of the same-looking stuff, product packaging plays a crucial role in consumers’ decision-making to buy certain products. And with the rise of eCommerce, the unboxing experience is a crucial part of the buying experience. Every element matters, and we make all of them look and feel fantastic. We’ll help you develop a memorable unboxing experience for your consumers, worth sharing on social media.
When you think of your favourite brands, do they have strong, memorable logos? Great logos have a big job to do. But your logo is only part of your brand. Your brand represents who you are as a business and illustrates what makes you different from your competitors. Ultimately, we help you stand out in a crowd.
You can’t click a mouse or tap a screen without running into User Interface (UI) and User Experience Design (UX). This is also true for emails, snail mail, gifts and special elements that bridge the online and offline worlds. We can help you develop a coherent and fun journey and enhance your audience’s O2O (Online to Offline) interaction with your brand.
Who we work with
414 Stands for Data and Design
We work with 80-20 principle: 80% of the project time is invested in researching and analysing the problem to develop effective solutions. The remaining 20% is used for designing the final solution. We strongly believe that successful design is possible when enough time is spent on understanding the core of the problem in question. It is not a coincidence that Studio414 stands for Data And Design.